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Our Story

We learned CX the hard way,  by running global contact centres and building AI from scratch.


For decades, our founders sat on every side of the table: operator, buyer, technologist, investor. They’ve seen the failures, the hype cycles, and the wasted millions. And they’ve also built the systems that actually worked.

InfiniteCX was created because the industry kept drowning in complexity and buzzwords — while customers, agents, and leaders faced the same problems year after year. We knew there was a better way. So we built a partner-driven model that blends operational depth with real, validated AI.

Our Team

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Marty Sarim

Co-Founder & Chairman

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Kali Sarim

Co-Founder & CEO

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Vince Trotter

Co-Founder

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Nitesh Dubey

Head of Product

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Jack Madrid

Ambassador

Our Approach

Our approach is built on a transformation flywheel shaped by years of running large-scale CX operations and deploying AI in the real world. We start with a deep dive into your processes, data, and tech stack to uncover where value is being created, and where it’s being lost. From that foundation, we craft clear, outcome-led recommendations and validate them through focused proofs of value that demonstrate ROI early and decisively. Implementation is guided by the discipline of operators who’ve done it before, ensuring adoption, enablement, and measurable impact.

As results compound, we help you expand best practices across teams & unlock new opportunities for automation, intelligence, and continuous improvement, giving your business a resilient, future-ready CX engine built for scale.

Us in Numbers

$100M+

Revenue Impact Driven for Clients

25+

Years of Experience

50+

High-Impact AI Partners Across 9 Core Categories

$20M+

Committed to CX & AI Innovation

We’ve Been Covered

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